ONLINE DISPLAY
& REMARKETING
Build, engage and convert your perfect audiences with data-driven online display ads and retargeting campaigns.
ROI Calculator
Online display advertising
Target, re-target, convert.
To display or not to display?
Display is perhaps the most mis-used advertising channel on the web. It can be very easy to waste budget with junk placements and poor campaign execution. We’ll get your online display ads and retargeting in front of the right people on the right devices at the right time.
Let's talk displayMOBILE DISPLAY ADVERTISING
Compete with big brands on the small screen and reach your ideal prospects in their favourite sites and mobile apps.
TV ADVERTISING vs ONLINE VIDEO
STILL RELYING ON TRADITIONAL MEDIA?
What is happening to traditional TV advertising?
In short: It’s kinda dying.
Recent industry reports reveal that TV has lost 32% of its prime time audience in the 18-34 demographic and 19% in 25-54s since online alternatives like Netflix and Stan came into the market back in 2015. In addition to this stat, the latest Deloitte Media Consumer Survey showed 43% of respondents had a video streaming subscription like Netflix – a figure that is growing steeply year-on-year. To be honest, this shift to non-advertiser funded “TV” platforms is a actually threat to the entire advertising industry.
As of now, the best way we see to approach this change is to start investing and testing digital video content and ad channels like YouTube advertising, Facebook, Instagram and Linkedin.
DISPLAY ADS & RETARGETING
GOOGLE PREMIER PARTNERS
Our relationship with Google
We’re one of just a handful of agencies in Australia to be awarded the Google Premier Partner badge. This just means that the big G has recognised our proven track record of excellence in Google Ads and remarketing campaign management, account performance and client service.
WORK WITH US
OUR PROCESS FOR
DISPLAY & REMARKETING SUCCESS
Today's internet is an abundant universe of potentially valuable eyeballs for your brand. Here's how we'll focus your budget for best results.
Offer + Strategy
Your target prospects aren’t generally searching to buy your stuff while they’re surfing around the internet. We’ll help you create a compelling offer to engage these people.
Personas + Targeting
To be successful with display ads, we need to deeply understand your target audience or audiences. We’ll get clear on who these people are and which channels they hang out on so we can reach them effectively.
Copy + Creative
As with any form of advertising, great messaging is critical. We’ll design compelling display ads with powerful messaging that encourages people to engage with your brand and convert.
Execution + Testing
The doing part. Once we have the plan in place, we’ll setup and optimise your display audiences, manage ad budgets and optimise your campaign for the best ROI possible.
Real Outcomes
$3 Million Increase in Yearly Revenue
HOME SERVICES COMPANY Home Services Company
Sometimes, the only thing our clients care about is revenue growth. With this home services provider, that what definitely the case. We started working with this client in 2015 after they’d been through a rocky few years. Their website was looking tired and couldn’t be found anywhere. Their traditional marketing channels weren’t cost-effective anymore and we were brought in to turn that all around.
Channels and tactics
- Aggressive Google Adwords pay per click search advertising campaigns with strong focus on optimising for a lower cost-per-lead.
- Ongoing localised Search Engine Optimisation (SEO) and content strategy
- Careful attention to the clients’ mobile website experience and conversion rates
- Commitment to encouraging customers to leave great reviews on Google and Facebook
- Marketing automation processes setup to re-engage customers who have bought in the past
- Above the line advertising spend shifted from traditional media to Facebook and Instagram
- Adaptive approach to budgeting and tactics based on seasonality and market factors
Outcomes
Fast-forward to 2018 and we’ve played a key part in growing this small business’ annual revenue by over $3 million per year and still trending UPwards.
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An International Disruptor
CAMPLIFY Camplify
Around the same time our agency kicked off (in early 2015), our director Dave also co-founded a little Newcastle-based startup that had big dreams of becoming the “Airbnb for caravans”. A bold new plan, Camplify had this big vision of activating people’s under-utilised RVs to more people experience the joys of camping. Starting life as a twinkle in CEO Justin Hales’ eye, Camplify was just another “peer-to-peer marketplace idea” at the time. With no funding, no customers and no idea of what the future would hold, all we really knew was that there were a tonne of RVs that were sitting on people’s lawns not being used. That was enough for us to take a leap of faith and become part of Camplify’s digital marketing team.
Channels and tactics
- An international SEO strategy built for scale
- Hyper-targeted social media advertising
- Google advertising automation and profit optimisation
- Marketing automation management
- Tests of every growth hack under the sun
- Much, much more
Outcomes
Camplify is currently valued in excess of $20m and boasts the largest RV rental fleet in Australia and the UK. A sensational story of growth, this star Newcastle tech company now sends thousands of people on holidays every month and holds a dominant share of the RV sharing market. Our role in the journey? Well, much of Camplify’s user growth has come from the digital marketing activities we’ve helped ideate and execute. Camplify is no doubt one of the jewels in our crown and we’ve loved every second of our involvement with this awesome Aussie startup!
Here are a few nice things Camplify’s CEO said about us:
“Vicinity continually surprise me with their professionalism, expert knowledge and ability to smash the KPI’s I set them out of the water.”
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Effective Social
Ads at Scale
Property Website
Property Website
One of Australia’s largest property sites came to us looking for a custom solution to their social advertising offering. The challenge was to automate campaign delivery at scale, whilst still maintaining a level of personalisation across every single advert.
Channels and tactics
- Hyperlocal mobile ad targeting parameters for 55,000 Sa1 regions across Australia
- Development of a web app to override Facebook’s default geo-targeting capabilities
- Automation of setup and management processes for up to 1500 campaigns at a time
- Dynamic ad creative and responsive campaign optimisation
- Messenger conversion funnels
- Facebook lead ads
- Instagram advertising
- Lots more
Outcomes
- Smooth, cost-efficient process achieved for managing up to 1500 localised campaigns simultaneously
- A far superior cost-per-lead scenario compared to previous social efforts
- Lots of very useful, localised data insights
No doubt about it, this was a curly problem to solve – but we enjoyed the challenge thoroughly!
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Jets' Official Digital Marketing Partner
Newcastle Jets FC Newcastle Jets
After a stellar 2017/18 season, we’re pumped to have been appointed as official digital marketing partner for the Jets’ 2018/19 A-League campaign. We’ve got some crazy football nuts in our office who are very keen to help achieve the following for the Jets this year:
- Drive ticket sales and maximise membership numbers from digital channels
- Re-configuring and managing the clubs’ digital analytics, tracking systems and marketing audiences to help the Jets make sense of their data
- Increase awareness engagement on social and messaging apps
- Improve the user experience and engagement rates of the clubs’ web properties within the confines of FFA site templates
- Get the ball rolling on the clubs’ long term digital strategy
Check out the Jets’ internally produced season launch video “Made of Newcastle” right here!
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413,526 Mobile Website Conversions
OUR CLIENTS LAST YEAROur Clients on Mobile Last Year
Do you remember the first time you laid eyes on an iPhone back in 2007? One of your initial thoughts may have been “Wow, I can’t ever see consumers accessing my website on this little thing!”… Don’t worry, we thought the same thing! Oh, how wrong we all were… According to leading web intelligence site SimilarWeb, mobile now accounts for over 65% of all website traffic and this figure is only growing by the day.
Last year, we saw our clients’ results from mobile skyrocket – with some sites seeing in excess of 80% of their total leads coming from smartphones. Crazy, huh?
Big numbers on small screens
Here’s just a few of the ways we can keep your mobile users in mind:
- Mobile-first website experiences (it’s no longer enough to just have a “mobile-friendly” site. To maximise ROI, your site should be designed with all screen sizes in mind)
- Close attention to conversion rates and cost per conversion across all devices
- Consideration of mobile-specific search, display, video and social ad formats
- Including “near me” keywords in search ads
- Relevant structured markup optimised for voice search
- Messenger bots, live chat and other mobile lead magnets
- Mobile commerce solutions eg. Selling through Facebook Messenger
- Progressive web apps and smartphone notifications strategies
- Content load speed improvements via new technologies like Google AMP and Facebook Instant Articles
- Cross-device analytics and conversion attribution
- Emails that look nice and pretty on mobile
- And the list keeps growing…
Mobile is here and we’re here to help you tackle it.
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Over $200k in New Product Sales
ELECBRAKES Elecbrakes
Elecbrakes is Australia’s first Bluetooth electric trailer brake controller. This innovative device was invented on the NSW Central Coast / Newcastle by an innovative team of engineers and trailer manufacturing experts. With the Elecbrakes system, a controller is fitted to the trailer and wired into the existing electrical circuits. A remote control or smartphone with the Elecbrakes app is then used to monitor, change settings and control the trailer’s brakes.
Channels and tactics
- Google search ads
- Facebook ads and groups marketing
- Instagram lead-gen ad campaigns
- On-site SEO
- Traditional database marketing
- New website
Outcomes
In under 2 years since launch, we were able to help Elecbrakes achieve over $1,000,000 in sales for this new product. The launch of their new website and remote control saw their monthly sales increase by 160% in the first month. Their month-on-month growth is still trending UPwards aggressively and we’re very excited to see how Elecbrakes will continue to disrupt the traditional brake controller industry – both here in Australia and abroad!
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43¢ Cost Per Conversion
BRISBANE AIRPORT
Brisbane Airport
The friendly folks at Brisbane Airport Corporation were excited to let Queenslanders know about their new service to Vancouver with Air Canada. We were even more excited to exceed their expectations with Facebook ads!
Channels and Tactics
- Mapped out highly targeted ad creative and messaging to specific audience segments
- Drove prospects to a high-converting contest landing page with viral social sharing built-in
- Tweaked audience strategy throughout the campaign to further optimise cost-per-lead metrics
- Leveraged retargeting to build email list from BAC’s large volume of website visitors
Outcomes
We went above and beyond what the Brisbane Airport was hoping to achieve from their campaign. Monitoring the conversion data closely, we tweaked and tested the ads to find the best cost per conversion, ending up at just 43 cents per new subscriber.
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Hyper-targeted Acquisition
SHOPPING CENTRE
Shopping Centre
We’ve been working with one of Australia’s largest shopping centres over the past few years – specifically on helping them build a stronger database. With so much going on for this client on the marketing front, our sole job has been to take some heat off the internal marketing team and just focus on driving their paid social channels.
Through a series of targeted social advertising campaigns on Facebook and Instagram, we’ve been able to help this client grow their database significantly – at a much lower cost-per-acquisition than their previous provider could achieve.
Not only are we building their database cost-effectively, we’ve also been able to provide this client with some fascinating insights on their target audience personas using Facebook’s powerful analytics tools.
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Over $100k of Ad Spend GOOONE.
PROFESSIONAL FIRM
Professional Firm
In business, it can be scary to let go of things that worked for you in the past. This mid-sized professional services firm had sensed for years that they were no longer getting value from their annual investment in printed directory advertising. However, they couldn’t be certain that this channel wasn’t still working for them and were worried that they could lose business if they dropped their ads. We were more than happy to step in and help them make a data-driven decision to focus their budget into measurable digital channels.
Channels and tactics
- Successful shift of budget from print to digital advertising
- New website focussed on mobile user experience and conversion rates
- Google advertising optimisation
- Technical SEO and content strategy guidance
- Tests of every growth hack under the sun
- Lots more
Outcomes
- 27% YOY increase in monthly organic search traffic (from a 5 digit base)
- Overall advertising spend reduced significantly
82,400 Conversions From Google Ads
OUR CLIENTS LAST YEAR
Our Clients Last Year
Nobody likes a bragger, but hey – the proof is in the pudding. Last year, we helped our clients (mostly small to medium sized companies) generate over 80,000 conversions from Google Ads alone. We’re not talking “Contact page visits” or “Clicks”. We’re talking leads.
- Inbound phone calls
- Enquiry form submissions
- Quote requests
- Appointment bookings
- Online sales
- and more…
Real Conversion Numbers
If you haven’t already guessed, we’re big on data and accountability. The graph above shows real numbers from our real clients and for the majority of our wonderful clients, Google Ads are still the most cost-effective advertising channel for new customers. We’re honoured to be one of just a handful of Google Premier Partner agencies in Australia. This partnership gives us and our clients access to top-notch training and support directly from Google. The best part? Things are only getting stronger. Year on year, we’re seeing insane results for our clients’ businesses via Google’s advertising suite, including:
- Google Adwords / Pay Per Click search ads
- YouTube video advertising
- Google display and remarketing
- Google mobile app advertising
We’d love to send some conversions your way too!
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Decktec Launches with a Bang
DECKTEC
Decktec
A World-first, Decktec is brought an exciting new product – in fact, an entirely new category – to the decking industry. This innovative, Aussie-made decking system promises to help customers save time and money laying decks. The product is hot and our job is to make sure the right people find out about it.
Channels and tactics
- Facebook and Instagram Advertising
- Old school direct marketing
- Email marketing
- Facebook Messenger
Outcomes
- HIA finalists in product of the year
- Over 500,000 fully engaged video views on social and growing steeply
- Thousands of Messenger subscribers
- Numerous new stockists acquired
- Pallets of Decktec flying out the door
Dominant Market Share in Search
PEST CONTROL COMPANY
Pest Control Company
This is a story of maximising opportunity. Every ounce of opportunity. On search engines. Really, who doesn’t want a dominant share of Google’s search results in their chosen market? For this pest control business, it is all about squeezing the lemon for every last bit of tangy, delicious SEO juice.
Channels and tactics
- New mobile-first website experience
- Aggressive, data-driven approach to Google advertising
- Budget shift from traditional media to digital
- Facebook as an engagement and nurturing tactic
- A clever approach to generating real, genuine Google reviews
- Customer re-engagement strategy support
- A comprehensive approach to content for dominant search engine visibility
- and more…
Outcomes
- Drastically improved conversion rates
- Dominant share of local organic search engine market
- A really happy client who said this about us:
“I deal with Vicinity because they get results! They know their Search Engine Optimisation and digital marketing better than anyone I have ever dealt with before. They also put the needs & objectives of the customer FIRST.”
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Enrolment Enquiries
UP 43% YOY
EDUCATION PROVIDER
Education Provider
We recently worked with an Education Provider to improve leads across their 30+ locations across Australia. This client needed help to capture potential customers searching on Google for their services and increasing brand awareness in local regions.
Channels and tactics
- Website analytics / conversion tracking implemented
- Localised Google Ads across 30+ locations Australia-wide
- Localised Facebook lead-gen campaigns across 30+ locations Australia-wide
Outcomes
- New booking enquiries UP by 43% year on year
- Over 500,000 people reached on social media
SEO Traffic UP 23% and SOLD OUT
Machinery Dealer
Machinery Dealer
We’re strong believers that word-of-mouth referrals should be a primary source of new sales leads for any business. However, this international machinery sales company was relying a little too heavily on word-of-mouth and industry referrals. There was a tonne of potential customers searching on Google every day for this clients’ range of industrial vehicles and machinery. They were capturing almost none of these potential sales.
- Cleaned up technical issues with existing WordPress website
- Website analytics / conversion tracking implemented
- On-site Search Engine Optimisation and content development
- Off-site citation building and link acquisition strategy
- Ongoing organic traffic growth plan + execution process
The Results
The client had little knowledge of the digital world and was understandably weary about been “burned” by another digital agency who promised so much yet delivered little. We assured him he was in good hands this time. Fast-forward a few months and here are some of the results we have been able to achieve for this client:
- SEO Traffic UP 23%
- Sales leads UP across all key product categories
- In 6 months, this client went from having to chase sales leads to being sold out of a few key product categories 8 weeks in advance
Target and re-target = Clever Marketing
We’ll help you reach super-specific audiences on the internet’s most advanced advertising networks.
Let's talk outcomes.DISPLAY ADVERTISING FOR AWARENESS
Brand awareness advertising at a fraction of the cost.
We’ll help you leverage online display networks like Google and Facebook to get your business in front of more of the right people. Not only will we help you reach more people, we will also make sure those people are those most likely to be interested in your stuff. Oh, and online display` ads are cheap as chips compared to traditional media like TV, newspaper and radio.
CLEVER REMARKETING ADS
Let’s remind prospects about you when they’re ready to buy and buy again.
Online display remarking (a.k.a. retargeting) is one of the most cost-effective tactics for converting interested prospects into paying customers. It’s also a great way to re-engage your existing customer lists and site visitors with new offers, upsets and brand communications.
YOUR MARKETING TEAM
Here are the humans that can help you engage and convert your perfect audienceS online
Celine
Senior Account Manager
Celine
Senior Account Manager
Favourite animal: Purrrring cats!
Celine has over 7 years experience in marketing and sales with a special interest in all things data, technology and innovation. Having worked in startups as well as multinational companies, she’s passionate about business and helping businesses achieve measurable results.
Originally from the land of ‘fush & chups’, ‘chilly bins’ and ‘jandals’, Celine moved to Newcastle in 2016 and quickly learnt to adore it. She studied Archaeology at the University of Otago and loves history….even spending her free time writing a historical fiction! She’s also an avid reader, proud cat mama and hopes to one day to climb Mount Kilimanjaro.
What drives this sharp, quirky Queen of the ditch forward?
Celine is a self proclaimed lover of data who gets a kick out of translating numbers and trends into marketing strategies.
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Dave
Managing Director
Dave
Managing Director
Guitar's Name: Thelma
A kid from the bush who grew up in tiny mining towns, Dave has an infectious passion for marketing, creativity, technology and people. After graduating with a degree in Business Marketing & Psychology, Dave spent 7 years working with hundreds of businesses via gigs in large marketing & advertising firms. One day, he woke up and decided to start a digital marketing consulting business from his bedroom, with a vision to do things a little differently, to help businesses grow and stay ahead of the curve.
Fast forward to 2019 and Dave’s role at Redback is to ensure we are well equipped to deliver the best possible outcomes for our clients now and well into the future. Dave is also the co-founding CMO of star Aussie caravan sharing community Camplify. He sits on the board of Australia’s first SingularityU chapter and is also director of Interactive Minds Newcastle, a series of educational events for marketers and agencies.
What drives this creative + analytical + happy lump of a lad forward?
Well, in Dave’s simple words, it’s the “real weird, awesome buzz” he gets whenever we achieve tangible, meaningful growth results for a business.
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Ben
Optimisation & Automation Manager
Ben
Optimisation & Automation Manager
Worst habit: Laughing when he definitely shouldn’t be!
Ben joined the team in July 2017. After managing to grow and monetise his own Instagram accounts to over 900,000 followers, Ben wanted to apply his skills to a range of businesses in agency land. Since joining the team, Ben has worked heavily on optimising our clients’ Facebook ad campaigns for maximum results across a wide range of industries and business objectives.
Ben is a natural problem-solver – a real modern day growth tactician with a strong focus on numbers. We love unleashing his brain on interesting digital marketing problems when they arise!
What drives this clever young man forward?
“The awesome feeling of always growing & improving my skill set in the industry I love!”
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Kalyani
Campaigns & Analytics
Kalyani
Campaigns & Analytics
Favourite dance: Bollywood!
Dragan is a Senior PPC (Pay Per Click) Specialist who is a certified expert in all the major Google advertising channels. Kalyani has built and managed accounts across dozens of different industries with monthly ad spends starting as low as $250 and as high as $500,000.
At Redback, Kalyani’s job is to make sure our clients get the best bang for their buck on their Search Engine Marketing campaigns.
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Simon
Senior Account Manager
Simon
Senior Account Manager
Favourite Pastime: Spinning his DJ decks!
With over 15 years experience as a marketer Simon has covered everything from shampoos to zoos, having worked for large multinationals and SME’s. His traditional marketing background has transitioned into the digital space over time; applying similar principles to modern technology.
Strategy and analysis are his strengths, making for a creative problem solver who asks the questions needed to uncover directions for growth and put a road block on economic inefficiencies.
Originally from Cornwall in the UK, Simon moved to Newcastle, fulfilling a life-long dream of living in Australia. In his words “I love this place! It’s like Cornwall on a really, really good day – but times it by 10!”
What drives this youthful looking, analytical, Air Jordan wearing Pom?
Striving to keep ahead of the game; identifying industry trends before anyone else and applying them to clients businesses to achieve positive results.
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Jazz
Copywriter & Messaging Strategist
Jazz
Copywriter & Messaging Strategist
Favourite Colour: pink
Jazz is a cat obsessed content creative with 6 years of experience as a freelance writer and media officer.
(He has several years of experience prior to that as a market researcher, landscape gardener, news radio presenter, sourdough baker, aspiring novelist and software developer — but not all at the same time.)
Jazz sharpened his skills working as a speech writer and media officer for a Member of NSW State Parliament. He then went on to work closely with researchers and academics at the University of Newcastle, as part of their media team. Recently, he’s helped tell compelling stories about start-ups and innovative entrepreneurs for commercialisation consultancy gemaker. He now keeps busy helping our clients develop remarkable content for their websites, digital media and content marketing strategies.
What drives this passionate communicator forward?
People. Every business has people and their stories at its core and every customer is a person. As a writer and a human being engaged with the world, it’s the people around Jazz and the endless complexity of their inner worlds that fascinates him and motivates him to be the best communicator he can be.
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WE’D 💛 TO MEET YOU!
Please complete our quick form to request a consultation. We hope to be speaking with you very soon!
