Interactive Lead Magnets

Clever, interactive lead magnets to help you convert more leads

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What is a lead magnet?

A lead magnet is something you offer your audience (typically free) that gives them some sort of taste for the value your business provides. For example, you could offer some free content, an eBook or a white paper download in exchange for their email address.


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Lead Magnet FAQs

  • What is a lead magnet?

    A lead magnet is an incentive that businesses offer to potential buyers in exchange for their contact information. Lead magnets usually offer a voucher or discount code, or, a piece of digital, downloadable content, such as a free PDF, eBook, or video.

  • How do you make a lead magnet?

    A Lead Magnet can completely make or break your lead generation success. You firstly need to make sure you have identified your ideal customer and their buyer persona. This includes their problem which you can solve, as well as their priorities, objections, information channels and typical buying process.

    Once you’ve decided who your target audience is, you have to develop a value proposition, giving them a compelling reason to obtain their free offer. A lead magnet with an irresistible offer grabs the attention of your pre identified buyer persona and delivers real value to them.

    Once you have identified all of the and created your lead magnet, make sure that it is placed on a relevant landing page and is super visible!

  • What is the purpose of a lead magnet?

    A lead magnet is used to generate targeted leads online and in the long term, increase sales! It converts your website visitors to a lead, shows an expression of interest in your offer, and, gives you the ability to market your products or services to them. By winning over your leads with a free offer, you have now started your relationship with them on a positive note.

  • What types of lead magnets work best?

    Before you create a lead magnet, you need to know who your ideal customer is, where they are, and what they want are are willing to buy. Knowing all of this will determine which lead magnet will work best for your business and offering.

    For example, discount or free shipping codes often perform extremely well for ecommerce stores. Alternatively, free trial periods are a great incentive to generate leads for a software company.

    In any case, you’ll want to ensure your lead magnets are interactive, relevant and valuable to your prospects.

  • Should you always ask for phone number or a email address?

    As with any lead magnet, the information you ask for needs to be useful to your business. If you aren’t doing any text message marketing, then a phone number isn’t a useful piece of information for you to obtain. People are also less likely to provide their phone number in comparison to an email address. As a phone number is a much more personal piece of contact information, the lead magnet would have to offer something incredible, that the potential customer just could not pass up. This often comes at a greater expense to the business. By capturing an email address, you can then remarket to your new lead and capture their phone number further into their buyer journey when it may become more valuable to you.

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