BOTS & MOBILE
STRATEGY
Mobile channels like Messenger, push notifications & chatbots are hot as hell right now for businesses looking to stay ahead.
ROI Calculator
Mobile, Messaging, Marketing
Engage where your customers are
How can you stay close to your customers with mobile messenger marketing?.
Think about where you spend the majority of your online time. On your phone, right? In messaging apps, right?
INTRO TO MESSAGING
YOUR CHATTY CUSTOMERS
Build deeper relationships through mobile messaging.
Today, more people are spending time on messaging apps than they are on social media. Platforms like Facebook Messenger are leading the way in building an entirely new way for consumers to interact with businesses.
MESSAGE US
Messenger Bot Development
It’s official. Mobile messaging and bots are THE big thing right now for many businesses and brands looking to stay ahead of the curve. We build chatbots to automate conversations with your customers who contact you via Facebook Messenger or your website.
Messenger Broadcasts
Think of a broadcast like sending out an email to your subscriber base, but instead it’s within Facebook Messenger and has potential open-rates upwards of 80%. Chatbots can collect all of your customer’s data and import it directly into over 500 different management systems. E.g. MailChimp, Infusionsoft, Aweber, Zendesk. This data can be segmented, ensuring your customers receive super personalised, localised messages and promotions.
Messenger Ecommerce
People are buying on mobile! Messenger Bots use individual customer data to personalise your broadcasts and allow customers to pay for your products and/or services without even leaving the Messenger app.
Automation with Messenger
Chatbots can be a HUGE time-saver for you and your business! From answering everyday FAQs, to giving directions to your business on a map, Messenger Bots can provide immediate and efficient customer service – all while you and your team work other important priorities.
YOUR MOBILE MARKETING TEAM
Here are the humans that can help you engage and convert your audience online.
Dave
Managing Director
Dave
Managing Director
Guitar's Name: Thelma
A kid from the bush who grew up in tiny mining towns, Dave has an infectious passion for marketing, creativity, technology and people. After graduating with a degree in Business Marketing & Psychology, Dave spent 7 years working with hundreds of businesses via gigs in large marketing & advertising firms. One day, he woke up and decided to start a digital marketing consulting business from his bedroom, with a vision to do things a little differently, to help businesses grow and stay ahead of the curve.
Fast forward to 2019 and Dave’s role at Redback is to ensure we are well equipped to deliver the best possible outcomes for our clients now and well into the future. Dave is also the co-founding CMO of star Aussie caravan sharing community Camplify. He sits on the board of Australia’s first SingularityU chapter and is also director of Interactive Minds Newcastle, a series of educational events for marketers and agencies.
What drives this creative + analytical + happy lump of a lad forward?
Well, in Dave’s simple words, it’s the “real weird, awesome buzz” he gets whenever we achieve tangible, meaningful growth results for a business.
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Ben
Optimisation & Automation Manager
Ben
Optimisation & Automation Manager
Worst habit: Laughing when he definitely shouldn’t be!
Ben joined the team in July 2017. After managing to grow and monetise his own Instagram accounts to over 900,000 followers, Ben wanted to apply his skills to a range of businesses in agency land. Since joining the team, Ben has worked heavily on optimising our clients’ Facebook ad campaigns for maximum results across a wide range of industries and business objectives.
Ben is a natural problem-solver – a real modern day growth tactician with a strong focus on numbers. We love unleashing his brain on interesting digital marketing problems when they arise!
What drives this clever young man forward?
“The awesome feeling of always growing & improving my skill set in the industry I love!”
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Jazz
Copywriter & Messaging Strategist
Jazz
Copywriter & Messaging Strategist
Favourite Colour: pink
Jazz is a cat obsessed content creative with 6 years of experience as a freelance writer and media officer.
(He has several years of experience prior to that as a market researcher, landscape gardener, news radio presenter, sourdough baker, aspiring novelist and software developer — but not all at the same time.)
Jazz sharpened his skills working as a speech writer and media officer for a Member of NSW State Parliament. He then went on to work closely with researchers and academics at the University of Newcastle, as part of their media team. Recently, he’s helped tell compelling stories about start-ups and innovative entrepreneurs for commercialisation consultancy gemaker. He now keeps busy helping our clients develop remarkable content for their websites, digital media and content marketing strategies.
What drives this passionate communicator forward?
People. Every business has people and their stories at its core and every customer is a person. As a writer and a human being engaged with the world, it’s the people around Jazz and the endless complexity of their inner worlds that fascinates him and motivates him to be the best communicator he can be.
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FEEL LIKE WE’RE A FIT?
WE’D 💛 TO MEET YOU!
Please complete our quick form to request a consultation. We hope to be speaking with you very soon!
