Vicinity Marketing is now a part of Redback Solutions. New website launching soon! Learn more about our exciting merger here.

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SEO & WEBSITE MIGRATIONS

Ticking the boxes for Google

Most website owners aren’t aware of the SEO implications that come with launching a redesigned or completely new website. There are many factors to be considered and managed when migrating to a new website, especially if your existing site is doing well in search engines.

Let's M-m-migrate!

RECENT PROJECTS

WEBSITE MIGRATIONS NEWCASTLE

LOOKS vs PERFORMANCE

Your new site may be designed beautifully, but does it have the technical oomph to perform well in Google and drive stronger results?

YOUR WEB + MARKETING TEAM

Since 1999, Redback have developed over 1200 websites for clients of all shapes and sizes – making us one of Newcastle’s oldest, most trusted web design and development brands. In July 2018, we were acquired by long-time collaboration partners, Vicinity Marketing – specialists in growing audiences, traffic and sales online. One year later, we decided to retire the Vicinity brand and operate under one banner as Redback.

When you choose Redback you get access to a highly talented, experienced team of digital marketers and website specialists.

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Building on WordPress?

Here’s why we recommend WordPress

Powering over 30% of Earth’s websites, WordPress is the world’s most popular Content Management System (CMS). And for good reason. Building your site on WordPress gives you unmatched flexibility, technical performance, ease of use and security. Our team designs and builds WordPress websites in Newcastle for clients across Australia and overseas. Whether you’re after a cost-effective theme-based site or a custom-designed WordPress solution, we’re the Newcastle web design team for you.

Let's talk WordPress

OUR PROCESS FOR
NEW WEBSITE MIGRATIONS

No website migration is perfect and search engines sometimes handle new site designs strangely. Our process helps to dot the i's and cross the t's to make sure your new site hits the Google ground running.

Step 1

Consult + Research

First, we’ll need an understanding of the new website structure and any changes from the old website i.e. CMS, SSL certificate upgrade, sitemap etc. We’ll book a meeting or call with your stakeholders to discuss necessary SEO elements and project timelines.

Step 2

Migration Plan

Once you’ve decided on the sitemap and structure of the new website sitemap we’ll create a redirection plan for any URLs that have changed.  We’ll also take a back up of Google Analytics and Google Search Console data to help with post launch performance insights.

Step 3

Content + Technical

There’s always a few final tweaks and changes to make to the staging site. Once all the content and data is loaded, we’ll complete an analysis of the site for any content or technical updates that might have an effect on SEO rankings. We’ll work with your web development team (or our own) to ensure the redirection plan and important tracking codes are implemented.

Launch + Assess

The fun part! We launch your new website live into the interwebs, submit it to Google and run a few tests. That first few weeks of data is critical, so we’ll also provide a post go-live report with insights on the performance of your new site.

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ALREADY GOT A DESIGNER?

Collaborating with other developers

It’s rare to find a web designer who is also well-versed in Search Engine Optimisation, as design and SEO are two quite different skillsets. Of course, we’d prefer to work with our sister company on new website migration projects. However, we do play well with others. We love working with other talented digital people so we’ll be very happy to collaborate with your preferred designer or web dev team!

YOUR WEB + MARKETING TEAM

Here are the humans that can help you plan, create and market your new website

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FEEL LIKE WE’RE A FIT?
WE’D 💛 TO MEET YOU!

Please complete our quick form to request an website migration consultation call. We hope to be speaking with you very soon!

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